Biscuit - Marketing Pitch

Consumers are increasingly valuing the importance of knowing what is in their food. Biscuit is a range of cookies that uses simpler ingredients without sacrificing flavor. The brand focuses on the ‘less is more’ mentality with their ingredients list and packaging design. 

The situation: To create an alternative biscuit brand and product under the New Zealand company Goodman Fielder. Research the company and their products. The focus was to design a new range of Earnest Adams bagged biscuits.

Publications: Packaging of the World and Favourite Design

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